How Credit Unions Can Better Vet Fintech Partners

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There are numerous benefits to partnering with a fintech company. Fintechs offer Credit Unions the chance to compete with neobanks and major providers in customer experience, efficiency, and transparency. Customers want the technology, and Credit Unions need it to survive. In short, a good fintech partnership can help Credit Unions remain relevant, go mobile, appeal to Millennials and GenZ, and … Read More

Boost Your Web Copy with Tips from 3 Commercial Insurance Copywriting Examples

A cover image with a woman in a blue construction hat, to appeal to those who may need commercial insurance to protect employees.

Looking over your commercial insurance copywriting and feeling a long line of Zs?  Let’s be clear: Commercial insurance is one of the most necessary financial products on the market today. But writing compelling copy is hard – or at least, it can feel that way. After all, insurance for businesses comes with a few caveats: Despite being a necessity for … Read More

Writers: Are you making these 4 Financial Compliance Mistakes?

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Writing for finance isn’t as easy as it looks, folks. The reason: Compliance. Financial compliance laws are there to protect the consumer from misleading or inappropriate advice. In other words, they are good things. Financial advisers want to ensure that they provide each customer with the best plan possible – whether they are looking at retirement savings, wealth accumulation, or … Read More

5 Best Insurance Copywriting Examples in 2019

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We’re over half-way into 2019, and that means two things for insurance marketing managers and creatives. One, you may feel exasperated with your marketing materials. You have tested it for six months, you want to scale, but you aren’t sure where to go. Two: We can gather inspiration from recent insurance copywriting examples! In this article, we’ll go over the … Read More

5 Finance Content Examples You’ll Want To Steal

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There’s a myth out there that bank blogs and investment copy are boring. These 5 finance content examples tell a different story. And I’m sure there is some content out there that is bland and characterless. But that’s not what we are going to talk about. There are many brands doing it right. Here is my roundup of finance and … Read More

Finance Content for Millennials: What You Need to Know

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It’s no secret: Millennials have it rough. With an average salary just shy of $36,000 and 300% more student loan debt than their parents, convincing them to invest in insurance or retirement can seem impossible. But it’s not. As a millennial, a copywriter and a personal finance nerd, I find articles every day that completely miss the mark. The biggest … Read More

Social Media For Authors: Interview With Desireé Duffy

Social Media For Authors: An Interview With Desiree Duffy. The images shows Desiree, a businesswoman with platinum blond hair and blue eyes.

You may remember I raved about the LA Festival of Books last April. It was at this amazing fair that I had the opportunity to meet Desireé Duffy. As an avid reader, writer, and social media manager, the Black Château Enterprises booth was a must-see. Here’s why: We as writers know the truth about publishing. Releasing a book on Amazon … Read More

Is Cheap Content Worth It? Here’s the Dirty Details.

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Should you buy cheap content? For many mom and pop shops, cheap content outsourced from India or Malaysia is the only affordable option. And I know what you are thinking: I’m going to tell you no, because I’m a freelancer, and you should buy from me! Let me give you the lay of the land. I’m a freelance writer who … Read More

Reach Your Target Audience on Social Media: 2019 Edition

Reach your Target Audience on Social Media: A Banner

Whether you use SEO, email newsletters, or social media marketing, that content needs to be shared. And to do so effectively, you need to reach your target audience. In other words, you need to find the right people. User targeting is crucial to both organic (free) and paid approaches to social media marketing. In this guide, we’ll look at how … Read More