Writers have a natural curiosity and willingness to learn. I don’t have stats for that statement. But I do know writers are constantly learning. How else could they create compelling copy, viral tweets, and astonishing fiction? So for this bi-weekly wrap-up, I have some technologies, books, apps, and influencers for you!
Something New: LinkedIn Premium
Should you spend a little extra for LinkedIn Premium? Of course, that depends on your objectives. But I would be lying if I said I wasn’t even a teensy-bit addicted to the upgrade. Two of my favorite features so far are the job insights and LinkedIn Learning, although the latter seems more geared to fundamentals. But I really enjoy pursuing ‘formalized’ courses, if only to reinforce knowledge accumulated on the job.
The only feature I haven’t taken advantage of yet is InMail. But I suspect I’ll get used to it before my free trial finishes.
The only problem with Premium? I hope I’m not getting too attached! I want to beef up my bank account before investing monthly in its services. It is $30 a month, after all. But it’s definitely on my technology list.
Something Old: Twitter Marketing
Finally, some time for personal marketing and experimenting! I’ve been using Twitter as a marketing and relationship-building platform for over two years. Being a freelancer, I’m looking at B2B strategies. And I’m also turning away from following-unfollowing for a bit, in favor of relationship building. While this strategy is useful for boosting stats, it’s boring, and it doesn’t necessarily equate to brand authority or authenticity.
I’m also interacting with big brands. In particular, I have enjoyed chatting with the Microsoft Excel and Microsoft Surface accounts. Both accounts were timely in starting a conversation about their products based on a couple of tweets. Talk about proactive customer service!
What is the result of the past two weeks of increased conversations? Higher engagement and impressions, although the follower return is minimal. But if you’re in social media for the long haul – which you should be – followers will come. In finding quality followers, patience is key.
Something Learned: Cryptocurrency and the Blockchain
I’ve been on the tech train officially for a while now. While I’m still treading through Mike Meyer’s CompTIA A+ guide, I’ve been knee-deep in some pop tech books as well. The latest: Don Tapscott’s Blockchain Revolution. Tapscott’s take is a nice overview of the possibilities of blockchain, with all the nasty challenges tagged at the end. For a balanced approach, it partners well with Future Crimes by Marc Goodman. And for the layperson: Cryptocurrency is a digital, encrypted currency, while blockchain is the method of transaction.
I’ve been interested in branching into B2B tech companies for a while now, and the readings so far have been fascinating. There’s more to be excited about than frightened of, in terms of tech – although I’m more interested in blockchain than cryptocurrency.
Of course, I came onto the scene during the december skyrocketing of Bitcoin. Its value had hit the ceiling of $20,000 before spiraling downward. Considering it still hasn’t matured, and the government keeps treating it like an asset, it will be treated more like stocks – at least until more retailers start accepting Bitcoin. What it really amounts to, as the recent Facebook hearings can affirm, is that US representatives lack significant knowledge about current technologies.
Hopefully, these stances against cryptocurrency will change, and governments can start harnessing blockchain technologies for better transparency. Maybe I’ll get the chance to cover some of these changes. 😉
Something for the Writers
I recently upgraded from a 4G motorola to a 64 GB Redmi 4 by Xiaomi. Which means – you guessed it – more apps!
One of my favorites is actually not a writing app. It’s PictureThis, an app which lets you photograph and identify local flora. While I love the outdoors, I’m completely clueless when it comes to plant life. But as I’m interested in creative fiction and nonfiction, I wanted to expand my descriptive abilities. This app is not only useful, but super addicting! Seriously. I can’t stop taking pictures of plants.
That’s not all. I’ve become a real podcast junkie in the last few months. When I’m waiting for spinach to cook, I love to up my game by listening to Problogger on Castbox, or downloaded tutorials from the Freelance Writers Den.
What have you learned this month?
What are your favorite apps, books, documentaries, podcasts, or general resources? Shoot me a tweet at @KRCopywriter. I might try it out and feature it in my next wrap-up. 🙂