I designed and drafted a Highbrow course as part of a marketing and authority-building strategy for WordBrewery. The primary objective of this email campaign was to drive leads to the site. It continues to be a major source of regular website traffic for the company, and the email open rate has stabilized to about 50.20%, which is well over average for the industry.
“I’m a native spanish speaker and this help me a lot to discover new apps and improve my fluency. Now, I feel more motivated to keep learning English and French.” – User Review
Overall, this 10-part educational email campaign accomplished its purpose and is a long-term traffic generator for the client.